Tuesday, 20 October 2015
Thank Ellie and Sean
Dear Sean, Ellie
Been awhile but made it to Anglia Ruskin in Cambridge in the end, couldn't of done it with out your help.
Hope you doing well too , :)
Thank You
Mark K.
Thursday, 4 June 2015
Pre-production paper work
Risk Assessment
Production Schedule
Budgeting
Location release
Talent Release
Location Reece
Music Video Time Line
Friday, 24 April 2015
Video planing
Synopsis
My music video will be a consolidated music video. The narrative of my video will be about a guy who got taken over by a darker version of himself. When he is screaming it to "sail" but another won't listen and completely taken over and seek a revenge for his girlfriend who committed suicide because she were sexually abused by a guy with help of another 2 guy who been left to walk free from court. The version of the story will be show by news paper both "girl committed suicide" and "guys walk free from court after sexually assaulted girl 16".
Story line
Beginning- A guy is changing to a darker version of himself and going after the three guy.
Middle- when those guy is being torture for every single cut it flash back to the story on the news paper about what they have done.
End-The main guy will get arrested and while he's walking into police car he see his girlfriend in a dreamy vision, while the music is singing " sail with me in the dark".
Music/Song
As the song am going to do lasted 4 minutes and 23 second, when there is only same repeated music fading down from 3 : 30 minutes so am going to trim it down to make it 4 minutes. There fore not making my audience get bored while watching my video ans to meet the task given by this projects.
Mise-en-scene/Props
For the setting of location i'll used one in bedroom as I need to film the assaulted scene, picture and news paper will also be include, i'll do this by using Photoshop and put little information in front page. For costume, it's will be just their normal clothe fro other actor/actress but for the main character it will need shirts and lose trousers and glasses to give him the look of a nerd. We also need a darker color of clothe to make him look like a bad guy; tight trousers, black t-shirt and shoe. I'll also need red pant to make it look like blood. knife and half cut knife.
Wednesday, 22 April 2015
Music video style, convention and techniques
Style, Convention and Techniques
https://olliedeeley.wordpress.com/2012/05/28/purpose-styles-and-conventions-of-music-videos/
https://prezi.com/praskvf_cz6o/music-video-production-styles-narrativeperformanceimpressionistconceptsurreal/
https://olliedeeley.wordpress.com/2012/05/28/purpose-styles-and-conventions-of-music-videos/
https://prezi.com/praskvf_cz6o/music-video-production-styles-narrativeperformanceimpressionistconceptsurreal/
Style and Convention
Music have existed for a very long time,Only not long ago when digital equipment becomes greater and it's used to make what now call video. Music video starts at the replacement of when the band is playing, however now it's one of the way to represent or promote artist/band in the visual version. There are many style of music video, as the developing open up for a very wide range and depending on the artist/band. Style of artist break up to In-concert, 'as live footage, animation,narrative - interpretative, impressionist, surrealists, pastiche, parody,referencing, homage, influence of commercial and popular music(pop music).
In-concert and 'as lives'footage
In-concert and 'as lives'footage mean the record from the lives performance example of this is Don't stop me now by Queen. This is a very first start of how music video develop. However in these many band still making it to look like they are playing in concerts but change the location to more like dark room, streets or studio and making mixture of narrative story an example for this is Demons by Imagine monster. Some band used the mixture of real footage in concert with a narrative story e.g. one way or another by One direction.
This is a live footage of One Direction in concert in Japan which is existed "one way or another" official music video .
The video also have a mixture of fun story telling about themselves.
Animation
Music video in style of animation meant that the music video play animation in their song, whether it's a stop motion or computing, them both class as animation. An example of stop motion is "Not Your Fault" by Awolnation and an example of computing animation music video is Warriors by Imagine Dragons. It's surprising that stop motion animation still used in these day for a professional music video as it's quite an old techniques.
This song is an stop motion animation which include clay-motion and also live action in the scene.
This is song perform by imagine dragon, I believe this song was made for a games call "league of legend". This is a computing animation to commercial the game.
Intertextual
Intertexual mean the relationship between different text, the way the similar text influence. or in another words , it's how different media plat form is reference in another. Intertexual also in the same group of synergy allusion pastiche parody and homage.
Synergy is when 2 companies combine to make a video and used it as a form for the companies or success in perceptive areas. For example music video made to increase the audience for a film could also increase the reputation for themselves, one of the example for this is Skyfall by Adele, this song is for James Bound movies (Skyfall 007). Such as famous successful film like James Bound will help the increase sale for the song, at the same time when the the song will help the movies to get notice by the song's fan. Adele are a very famous artist, well know for all over the world, In this factor people will believe that the movies will be great, other way Adele wont take on the deal to produce a song just for specific film. Sometime if you see certain advertisement on YouTube before the video you try to watch starts
Sometime if you see certain advertisement on YouTube before the video you try to watch starts. it's meant that the company pay to advertise on certain video
This is an advertisement for Adidas's brand which is advertising on John Legend- All of me song.
Allusion
In music video subject allusion mean that to allude something to another existing media text or event in the historical or cultural referencing an example for this is one of there is an existence media text about people in different countries who are still suffer and hungry from both mentally and physically, "Do they know it's Christmas by Band Aid 1984".
Pastiche and Parody
Both pastiche and parody are very similar as both of these type of music video are made as a copy from original work and can be used to criticize in artist from the original video. However there is some differences which is that pastiche music video is a video that copies the original ideas, style, techniques, themes etc from the original music video and still make the video as good as original,an example for this is many Sci-Fi movies genre is a pastiche of "Star War" in another word pastiche is to mimic it. however parody taking it a step further, usually copy ideas to comment on it (usually to criticize the artist/song) by changing the text of the song such as lyric, or in another word parody is to mimic or critique.Now a way pastiche/parody is very popular as it's allow people a chance to make their own production. Even though parody music video are criticizing the artist, it's still give the artist advantages as they are promoting the song.
Example of Parody
This is the original music video of backstreet boy "i want it that way".
Watch this video click here
This is a parody music video of blink 182 "All the small things"
blink 182 is a rock band and they are taking the mixed out of backstreet boy(boy band) by copying their ideas of music video, as you can see the shot and frame have large similarities.
The song also about different topic.
Watch this video click here
Homage
Homage is a music video that are made to show the respect and honor toward some artist/band by a person who is well know to the society there for representing and also promoting the song and show it to the public. Sometime in the end of the video it may also show the text say honor to an original artist/band, the video may also link their video to the very original video. Homage video is basically are a re-make of a song by other famous or artist/band, they may change some of the lyric, parody or music. example of this is The Wanted play homage to The Beatles by the song "I found you".
Original video
To video- click here
Narrative and Interpretative
The convention of music video usually offers some type of interpretation of the lyric in the song, e.g. you see the artist/band lips syncs along to the song in the video (Army of Two by Olly Murse).
Interpretative
However it's can be done in a different way, which is consolidated of both Interpretative and narrative together which is what majority of artist/band does, this type of Music video show both lips sync to the lyric and a narrative of the lyric, an example for this is "I'm not the only one by Sam Smith".
Some music video completely ignore all the lyric in the song and replace it with a story as almost of the song have their narrative, an example for this is when a song only show the story of video without any lips sync an example for this is Take me to church by Hozier.
Consolidated
Some music video completely ignore all the lyric in the song and replace it with a story as almost of the song have their narrative, an example for this is when a song only show the story of video without any lips sync an example for this is Take me to church by Hozier.
Narrative
Surrealist/Absurdist
Surrealist or absurdist music video is a music video that are very unconventional and usually the narrative of the song will bear very little with the lyrics of the song. Special effect are often used in these type of music video as it's usually . Many times this styles of music video doesn't really make sense as anything could happen in it. These type of music video are not very popular and most of global famous artist doesn't make any of this type of music video, an example for this is "Good Day Today by David Lynch.
Impressionist
Impressionist music video is a music video that often used random action, object or location related to currant lyric. Music video are also very different to other style of music video, music video used to create certain mood or feel to the video. In another words the video focus on suggestion and atmosphere by the song. One of the example for this song is "Atmosphere by Joy Division".
Referencing
Referencing music video, is a music video that reference something that happen in real life whether it's using the footage or mention it in the lyric.This style of music video can case more emotional feel as the footage or the story that isn't just a story that made up. The bigger the event is the better chance of having it recognize by the main market, it's could even become global. This technique usually are also impressionist. An example for this is "Like toy soldiers by Eminem", this song is mainly to calm a violent attempt between 50 cent and Ja Rule.
(http://en.wikipedia.org/wiki/Like_Toy_Soldiers)
Techniques
In music industries, there is many music genre which have their own very unique style that particularly suit in the convention of music video. This is because each different technique used in the music video will give the different feel and connection to the viewer. The main techniques used in music video includes;Cutting to beat, Effects, Miming and lip sync, Play back and lip sync, muti-mage, camera movement, camera angles, chroma key and most importantly mise-en-scene
Cutting to beat
Cutting to beat is the technique that used in music video which show the cut of the video at the same timing when the music's sound hit certain spot of the beat. You will usually see this at the beginning of the music video, when the music start to play and it keep repeating itself for a few time. This techniques is used to get the attention and create excitement for the audience. This is a great technique to bring the audience into the scene and quickly introduce it to them. An example for this is Sexy and I Know It by LMFAO,at the very beginning of the song the video cut at the end of the beat and when the music repeat itself it com it with a new shot.
Lip sync - miming and playback
Lip sync is a technique that is usually used on the shows, stand up comedy and music video. Lip sync popularly used in music video. It's usually done by having the artist miming to the lyric in the video so it's look like they are singing and performing in the video is real. An example for this is I'm Not A Vampire by Falling In Reverse . A lot of time the artist/band will play their song at the same time to miming it, this call playback.
Effect- Split screen and Chorma key
Effect are often used in the music video whether is to make the visual of the video look more effective or to make the color look different. However it's very interesting when split screen are used because it can give more excitement and bring audiences interest as it can make audience try to watch over what is going on at the same time in every section of screen (split screen mean that multiple images of of different event are shown on the screen at the same time) an example for this is Smooth Criminal by Alien Ant Farm .
Chorma key is an editing technique which is also popularly used in sci-fi fantasy film. Chorma key is used when there is a footage in front of the green/blue screen, therefore to fade out the green/blue color or and replace it with another footage. This also mean if using green screen the artist won't be able to wear green color. One of the examples for music video that used this technique is "Shots by Imagine Dragons".
Referencing music video, is a music video that reference something that happen in real life whether it's using the footage or mention it in the lyric.This style of music video can case more emotional feel as the footage or the story that isn't just a story that made up. The bigger the event is the better chance of having it recognize by the main market, it's could even become global. This technique usually are also impressionist. An example for this is "Like toy soldiers by Eminem", this song is mainly to calm a violent attempt between 50 cent and Ja Rule.
(http://en.wikipedia.org/wiki/Like_Toy_Soldiers)
Techniques
In music industries, there is many music genre which have their own very unique style that particularly suit in the convention of music video. This is because each different technique used in the music video will give the different feel and connection to the viewer. The main techniques used in music video includes;Cutting to beat, Effects, Miming and lip sync, Play back and lip sync, muti-mage, camera movement, camera angles, chroma key and most importantly mise-en-scene
Cutting to beat
Cutting to beat is the technique that used in music video which show the cut of the video at the same timing when the music's sound hit certain spot of the beat. You will usually see this at the beginning of the music video, when the music start to play and it keep repeating itself for a few time. This techniques is used to get the attention and create excitement for the audience. This is a great technique to bring the audience into the scene and quickly introduce it to them. An example for this is Sexy and I Know It by LMFAO,at the very beginning of the song the video cut at the end of the beat and when the music repeat itself it com it with a new shot.
Lip sync - miming and playback
Lip sync is a technique that is usually used on the shows, stand up comedy and music video. Lip sync popularly used in music video. It's usually done by having the artist miming to the lyric in the video so it's look like they are singing and performing in the video is real. An example for this is I'm Not A Vampire by Falling In Reverse . A lot of time the artist/band will play their song at the same time to miming it, this call playback.
Effect- Split screen and Chorma key
Effect are often used in the music video whether is to make the visual of the video look more effective or to make the color look different. However it's very interesting when split screen are used because it can give more excitement and bring audiences interest as it can make audience try to watch over what is going on at the same time in every section of screen (split screen mean that multiple images of of different event are shown on the screen at the same time) an example for this is Smooth Criminal by Alien Ant Farm .
(From 2:30 to 2:43)
Chorma key is an editing technique which is also popularly used in sci-fi fantasy film. Chorma key is used when there is a footage in front of the green/blue screen, therefore to fade out the green/blue color or and replace it with another footage. This also mean if using green screen the artist won't be able to wear green color. One of the examples for music video that used this technique is "Shots by Imagine Dragons".
Camera moment
Camera movement for music video often using track, tilt or pan, there for keep the excitement for the audiences. More if important is the movement of the music video have to match certain style of music for example fast movement for slow music video are unlikely to be a great match.
One of the examples for music video that used many camera movement in the scene is "Love Me Again by John Newman" This music video used a lot of movement for many shot for example pan while the character is lips sync for example (1;11-1:12). Even simple mid shot scene like the dancing scene at (1;13-1;14).2 of these shots could of been done using still but to keep more interest form the audience; adding to movement into the shot.
The music for this video is quite fast so the pan are slightly faster.
Camera angle and shots type
Shot type and camera angle are important to all moving images media text as it can create certain feel to the viewer. Whether it's close up for more emotional scene, medium short for action scene or long short for the view of location scene. Same with angle many angle are used for certain scene and the video will looks better if you strictly follow it. Music video is the same with movies, shot type and and angle ware decided on the narrative of music video.
One of the example is Wake Me Up by Avicii this include the use of many shot in the music video.
At the beginning there are long shot to view the location (0;00-0;01)
(1:19) there are close up to see emotion on the action.
(2:230 there is a tracking shot.
Tuesday, 21 April 2015
Music video research and planing
Music video research and planing
When I starts looking at many song I know the lyrics well I can up with 5 song with different genre, which mean these will also have different age and type of audiences which is monster by Imagine Dragons, Good girl bad guy by Falling in reverse, Sail by Awolnation and That girl by All time low. and the last song is for another side of my thought in case I've to film myself and to make it to professional level, which mean prob costume and looks of the actor which is รอ (pounce roor) by potato (Thai song).
Certain song I may not be able to do as if the equipment such as guitar, bass and drum are not available as it's need to be seen as a song (hard rock music stereotype music video) such as Good girl bad guy, รอ and That girl, In fact รอ song are too long, This left me with 2 that I know i'd be able to do for sure which is Monster and Sail. To make a good good video for Monster I will need a good story telling to match with the music and the lyric that the story is trying to tell which I cant think of any, on another hand I have full ideas for Sail by Awolnation so I'm going to used this song as my Music video music.
Music track
The music I've chosen to used as my music video re make is Sail by Awolnation which is and electronic rock genre, 4.23 minutes long. This song is about a guy who wanted to get (sail) away from all problem that are coming on to him but it doesn't let him get away, this show in the music video when as you see he's running away from something but it's keep hunting him. However the music video put it more like futuristic of a robot technology/alien are keep trying to hunt him down, this could mean that the world in our present and what is coming in future are the real problem of what he's trying to "sail away from".
(Source: http://www.songfacts.com/detail.php?id=23875)
In the very first paragraph it say that he's saying that he's showing his love differently and for everything he have done, he's blaming it on his ADD.
Next paragraph he's referring himself to a good side by saying "angel" but when coming the whole sentence it show that, because of what ever he have done, that past is killing him and yet again he's blaming on his ADD
When the lyric start on the third paragraphs "Maybe I should cry for help, Maybe I should kill my self": this is a powerful sentence to represented that he's lose and don't know what to do and think to himself that he could seek help to fix his problem or ending everything by killing himself.
On the 4th paragraph where it say "Maybe I'm a different breed, Maybe I'm not listening" :it mean that maybe all of this problem he's running from is because he's different to the society or it could be just because he's not taking the good side or advice in, then again he's blaming it on his ADD.
The less of the song are repeating it self over and over again, with the music, the band almost sounded like he's trying to shout the the world in visual and short that All problem can be serious. The mysterious force in the music video in another points of the story telling that could that the actor doesn't want to do it but there is always something that's dragging and pushing him to do what he have done.
There is the part in the end when it say " sail with me in the dark", meaning getting away with me and hide away in darkness that no one will notice.
There is not much lyric in this song but the word " sail" are contently repeated which show that this song is about sailing from many thing surrounded by him
, however ever time he say the word he yells it , it's almost like he's trying to tell to leave him or get away from him.
(Source : https://www.lyricinterpretations.com/awolnation/sail)
In the very first paragraph it say that he's saying that he's showing his love differently and for everything he have done, he's blaming it on his ADD.
Next paragraph he's referring himself to a good side by saying "angel" but when coming the whole sentence it show that, because of what ever he have done, that past is killing him and yet again he's blaming on his ADD
When the lyric start on the third paragraphs "Maybe I should cry for help, Maybe I should kill my self": this is a powerful sentence to represented that he's lose and don't know what to do and think to himself that he could seek help to fix his problem or ending everything by killing himself.
On the 4th paragraph where it say "Maybe I'm a different breed, Maybe I'm not listening" :it mean that maybe all of this problem he's running from is because he's different to the society or it could be just because he's not taking the good side or advice in, then again he's blaming it on his ADD.
The less of the song are repeating it self over and over again, with the music, the band almost sounded like he's trying to shout the the world in visual and short that All problem can be serious. The mysterious force in the music video in another points of the story telling that could that the actor doesn't want to do it but there is always something that's dragging and pushing him to do what he have done.
There is the part in the end when it say " sail with me in the dark", meaning getting away with me and hide away in darkness that no one will notice.
There is not much lyric in this song but the word " sail" are contently repeated which show that this song is about sailing from many thing surrounded by him
, however ever time he say the word he yells it , it's almost like he's trying to tell to leave him or get away from him.
(Source : https://www.lyricinterpretations.com/awolnation/sail)
There are also many argument in this song about what the word "ADD" mean, some say it meant alcohol, dependence and drug, some say it's mean attention, deficit, disorder, some even say it short for ADHD which is an visual experience from the individual's experience which could make people very emotional.
(Source: https://answers.yahoo.com/question/index?qid=20130210090105AAFHMlx)
The music for this song is a mixture of slow and fast music repeated over and over again, how ever when include it to the lyric and the way the artist sing this ii'd say it's more of a slow song then a fast song. The music starts of very light then drop hard then bring it back to light again and again, further in the song the music does gets faster and faster when the drum comes in, how ever it's still keep to main still keep the patterns of the tunes (2:07 -2:25). I also notice that that ever sentences of the lyric in this song end with a drop of bass. The music video in this song tell story well and completely ended the story in the end of the video when the music is fading down.
Artist and existing music video
Awolnation have a wide rang of props, costume and location based on the story they wanted to tell in the each song e.g. Kill your heroes he dress like a navy and using light color back ground because he wanted to tell the story about about do not be afraid of death as everyone will. For burn it down he use police costume because he wanted to tell a story in the course. Awolnation is a very interesting band as he usually perform breaking stereotype band e.g. he use harder and more mysterious beat for sail instead of a sad song which is what the lyric is about. They also used a happy and going music for "kill your hero" when the lyric should be slow and more manful.
CD or DVD cover for each album or song is as much as some music video for their song. The picture beside of a person wearing black suit with moon shape of head and their band's logos on the head. This picture is not a clear picture to represented what is really going on. Also saying the word indies, meaning that they are a rock band which will want to be different from other will suite the genre.
Picture below of a horse running toward the frame is as magical as some of their song.
The back ground picture of dark Skye and the see could represented that the storm is coming, in music industry this mean a great artist/band is getting more famous. This picture is made for the song call "Run, using a horse to represented this is a great way to represent their song.
Awolnation usually perform a very meanful song however the music doesn't represented the feel and emotion to go with the lyric. However the melody matches with the music well.
Awolnation is band that represented themselves to the to society using the look of indies rock(electronic indies rock). In This is a picture that's taken in one of the concert they are performing. The way the band look show different style of each person in a band. The main single"Aron Bruno or Awol" dresses in black while other team member is wearing lighter color to show the different in the band. As a lot of certain genre of music fan will involved with Sub-culture. So, the way they look is very important as they usually perform indies rock so they need to show themselves in that way to
influence their fan.
CD or DVD cover for each album or song is as much as some music video for their song. The picture beside of a person wearing black suit with moon shape of head and their band's logos on the head. This picture is not a clear picture to represented what is really going on. Also saying the word indies, meaning that they are a rock band which will want to be different from other will suite the genre.Picture below of a horse running toward the frame is as magical as some of their song.
The back ground picture of dark Skye and the see could represented that the storm is coming, in music industry this mean a great artist/band is getting more famous. This picture is made for the song call "Run, using a horse to represented this is a great way to represent their song.
Awolnation usually perform a very meanful song however the music doesn't represented the feel and emotion to go with the lyric. However the melody matches with the music well.
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