For the very first begining on the editing process we have to prepare ourselve by get our footage and sound into different foder and named it e.g. using date of the footage when it shoot, sound, effect. This is to make a good organisesation; it's will make the editing process easier and shorten time because you know where sound, footage different date of footage and effect are exactly.
On the very first start we have to logged on the ''mediac'' or ''mediad'' home screen service on mac computer, (Depending on where your tutor want this product to be done on.)
Then we have to tranfer our files from the memories stick, SD card etc into MacHD so when we are using Adobe Premiere Pro CS6 it's able to find/access your footages/files.
This can be done by open up the SD card/ memories stick etc that you used while filming to store you footage (usually came up with CAM_SD). Next it'swill come up with DCIM foder, MISc and Private, right click on private then copy private.
After we did that then you press it on whatever foder you want to save your project in, (this involved create a new foder), in this case we have to access movies foder to creates our foder.
To get to to Movies foder you have to follow the path on the left hand side abouve the CAM_SD's foder.
Then created a foder and name it whatever you would remember as your project. Next you go in that foder and past the files that you did the private coppies from the CAM_SD foder (first it will came up with AVCHD) and rename it what ever you want but in my case I used the date.
After you did this you can come back with the new footage that haven't been restored in different day or go through different SD card or memories stick. Then do the same step by step then remane it in what ever you and your team would remember (I used date).
Video editing program Adobe Premiere Pro CS6
This is the program that we used to editing the meterial, this program is an video editing solfware used of time line bassis. Launched in 2003 and ahd contunue improved, more technique have been edit to this program. This program is one of the well known editing program it' also used by the BBC. Rarely This program wouldn't support certain feature another program will be needed.
After we opened up this program and go on ''new project'' (if you already got a project saved then click open project) it's will leed us to a box which give us choices on the type on video,audio,capture and name of the project. there is a picture of the important setting from the box (you must to get those right on depending on the used of the project.)''
Then click ''OK'' which will leedyou to the next box which will give you a list and option of how you wanted to save to files which depending on what you wanted to used in my case I used AVCHD 1080i25 (50i). Then give your sequean a name if you like or you can just leave it blank. Next if you click ''OK'' it wll took you to the empty editing timline.
To import the footage, on the bottom left on the conner if the the Premiere Pro's progame page space was a project area which call the 'sequean 01' and also areas call 'bins'. Doubble clicks on the areas will took you to the document then you have to find your files, click on it then click 'import'or you can do it the more formal way which is click ''File'' on the top bar of the program then click 'import'.
If you clicked the foder the program will tell you which file are not import because there are not video files by the new box that poped up within the names of ' File Import Failure'. it's look like virus box but dont worry it's not, gohead and click 'OK'.
Below there is a picture of when you uploaded the 'bin'.
on the bottom left conner of this picture there is an ''icon view'' and ''list view'' whic is very used ful at times
After you have set and prepare all of the footage and did everything in order, you are now ready to edit the project using time line and basic information you could find in the website book etc. The folders in Premiere Pro are not the real footage. The real footage is stored in the folder on the hard drive. The Premiere Pro folders only contain instrctions about where the program goes to get the footage. So if you try to import footage straight from an SD card and then take the card ut, Premiere Pro will show question marks.
The brief The objective of this assessment is to re brand the Unilever product, to target a wider range of audiences to be able to make this product have a wider range in the market. This means the product could sell more to different ages and genders who are not originally interested in this product.
The product that my group has chosen is ''Bovril'' which is originally the idea of Duncan Whyte , he is one of the media btec students in the same group as me.
Before we started this project we had been working on the secondary research to get the history and more information about the product. Duncan's idea of secondary research is very detailed and more informative,compared to my idea, which is Knorr (cooking production) and Andy's idea, Colman's mustard (condiment production), (Andy is also in the same group with Duncan and I). So we decided to chose Duncan's product to re-brand .
The current target audience is the family but mainly you will find a lot of teenagers haven't tried it before. This product could be something to keep in the house just like tomato sauce, salt and vinegar. So my group are trying to introduce this product to the younger audience aged between 13-19 (teenagers). As we know, a lot of teenagers don't eat at the right time for example some teenagers might work late so they might decide to have some snacks during the period, and some teenagers are just staying up late watching movies or talking to friends on social networks like Facebook so they might also decide to have something hot , easy and quick to prepare. This is my main point to re branding this to the youngster.
The finish production & feedback
After we completed our media text's production we watched it in class and collected the feedback from other students in our class who are in different groups to us, and also from media teacher (Ellie Buchan). By doing this, we will be able to see our media text from the individual points of view of different people that have been learning the same techniques in the same time as us. We would be able to notice some mistakes that we haven't realised. We would also collect qualitative data and suggestions by people who have higher skills and knowledge, like our media teacher.
On the feedback most of the students and teachers liked the music because it matched the action from the very beginning shot. In the cross-cut they also commented that our media text should be filmed in different locations, instead of one long street. Also, some of the shots don't make sense, for example, when the actor crosses the road then he appears on the same side that he was walking on originally so the audience doesn't know where the football is coming from.
The group suggested we retake those few shots. As I also take part in editing, I admitted that we broke 2 of the 180 degree rules, so while we asked our teacher to help, she said the best way to do it is the ''horizontal flip'' because we don't have time to go back and re-shoot it. This is the reason why the crossing the road shot doesn't make sense. The football shots makes the audience ask the question, ''Where did the football come from?'' but at the time, when filming, we didn't really think about it. This is one of the examples where we didn't see the mistake but the other viewer did. A lot of people made the same feed back on the techniques and editing of our media text.
From comments and discussions from other students and teachers from my media class, I believe that I have managed to pass the main message to the audience, Being Cool with Bovril, because the teachers and most of the students understand our main massage. Some comments from students and teachers are positive about our main message for example, "the music works well with the action of being cool". However, in my point of view, with some mistakes that I made in the scene I don't think this does work very well plus the production of Bovril isn't shown enough in the scene.
Also there is some point where the scene doesn't make sense to the audience and this can lose their interest. The main point of pre-production is to re-target new audiences and to create a wider range of audiences, so I believe that there will be some negative feed back about the scene. I also believe that the main massage being passed to the audience doesn't get to their emotions well enough. My production strictly followsthe rules of appropriateness on advertising as it doesn't have any swearing, anyrude signs ,sexual content, nudity , violence,racism , sexistsm , abuse, suggest activities that might cause harm in the scene, so this scene can be shown to younger audiences which we targeting (the ages of 13-19).
This is 1 of the examples of advert that been refuess permission to air on TV by vleacast (BACC).
depicts a teen ager sews her mounth closed. Refering to the victim feel silent by bullied.
Clearcast deemed too brutal an image for young audiences.
However this is anaward winning advert that can be seen on the online website.
This is othher example of the the advertising that are refussed to air on the TV because of the apropiateness of the language used.
As the main character needs to have the look of being cool, we have to decided what clothes he should wear to match the character's role; high fashion. Other features like the football, we borrowed from college and one of the members in my team bought the rose and our media teacher (Sean) bought us the product that we're using (Bovril). When we started to filmed we realised that the camera angle we're planning to use is not effective because the view is obscured. We are filming in public but we have to avoid other people who are not characters in our advertisement. However, when we were filming there was a delivery truck at the house that we used as the background, people walking their dogs, people cleaning their windows etc. So we had to wait till they left or either figure out a different angle and camera movement to use. As we were filming on a few different days the weather was another problem; one day it was sunny, one day it was wet and one day it was raining. This affected the continuity. We also had to avoid the cars that were coming toward us, the way the cars were parked. We only had 1 week to film (about 8 hours all together as we have other lessons to go to). Because of the problems we have and the time given we found it very difficult to be able to complete this scene. As one part of the scene was filmed in my house, me and 1 of the members in my team went to my house and started to film at about 8:20 a.m., so we did an extra 40 minutes there while the other member in my team started editing the scene we had filmed before at college. (He couldn't come to my house because of the distance of where he lives and it would cost him too much money but actually this division of roles worked well.)
The conclusion to the scene we made included foundation film editing techniques such as jump cut , close up , medium close up, shoulder point of view, reaction shot, long shot, medium shot, teapot and we also used zoom in and out while we were editing, using the editing program. The camera angles included, low angle, high eye line match. There is only one part of this scene where we have someone talking (Andy, one of the member in my team) and the music has been made by Adam Day one of the music technology students. We have to use every minute to work out the editing as we have 1 week (about 8 hours) to finish off the editing and during that period of time all of my team members have their own work to do from other subjects. Therefore we couldn't work through lunch break or any other spare time, which means we have to work very hard and focus during the hours that we're given.
I believe that the content is effective and it's carried across to the main target audiences (male, age of 13-19). The story of this scene is about one teenager who drunk a hot Bovril drink then walked out his door and looked like he's going somewhere but during the time of his journey there was an accident happen e.g. people fall over and throw their keys across the road and a football came straight at him. However because he has drunk hot Bovril his life skills have increased and he's able to catch the keys before they drop and he is able to catch the football before it hits him. This also relates to his ''coolness''. I believe that this advert is not professional enough to influence people to buy the product but I believe that our Idea is quite effective. If we had a few weeks more we could develop this scene to make it twice as effective to the audiences. This scene is realistic but there is one part of the scene that is quite impossible without knowing it will happen; this is when the main character catches the keys before they hit the ground while the key is falling quite fast.
The main idea that I used was to get the audience feeling ''cool'' after they have Bovril. Bovril makes you look fresh and increases life skills, making you more confident and also other people (normally teenagers) look up to you. From a male teenager point of view, this is a big thing and our idea were trying to put in their minds that they could become the main character if they have this product. For male teenagers ; being cool and confident with girls is the most important life skill they could ever ask for. So we are using this main point to target the audience as we know all of my team members are male and we are trying to represent this message to other male teenagers by the production of our advert.
The main message of this scene to the audience is that Bovril is not just for adults, teenagers could also drink it. I pass this message to my target audience by using the look of the character e.g. clothes style, hair style, body language and even the way he walks, most teenagers would call this ''SWAG'' which is usually known as cool to teenagers. My advert also presents the product to the audience as before I started this idea I didn't know what Bovril was and I believe that many teenagers had never heard of this product before.
Overall in my point of view as an editor and actor I believe that the advert isn't professional. It didn't come out as I expected because of all the issues we had/created and I didn't realise this until we had some comments from the teacher and other students in the class. However we thought carefully about the rules of ASA,BCAP and Broadcast, so our advert can be shown to any ages and gender. On the positive point, our advert doesn't have any bad language or any images that are not inappropriate such as pornography, sexual scenes, violence and/or other offensive products. ASA/BCAP codes have the power to remove/ban any advertising to keep it within the standards, so if we were not aware of this legislation our advert could be banned and further action as a professional product means we could be taken to court and lose a lot of money. ASA stand for Advertising Standard Authurity which mean it's have respond ability for checking and taking care of media to take action against mis leading, harmful or offensive advertisment.this mean the system is paid for by instudy which also writ the rules but thos rules are independenly enfores by the ASA. For TV anbd radio it's regu;late under OFCOM.
Feedback
From the feedback of the smart survey the answer is not quite what I expected as it clearly shows that I was wrong in many parts of my opinion. I have asked many people to take part in the survey but it didn't work as well because some of the qualitative answers are a little sarcastic such as ''too much swag'' and some people didn't quite understand the question. There are 13 responses to my questionnaire and I believe that most of the quantitative data was taken seriously.
As I have more older people then young taking part in this survey and I don't have any young people from my target audience (the age between 13-15) taking part, I believe that there will be more negative comments because older people do not understand the main message in the same way as the teenagers do. As there are more female than males that are taking part in this, they will look at it differently to males and this could give more negative comments about the advert.
This is our
Personal reflection
Our media text production didn't strictly follow the story board as there were quite a lot issues while we were filming(I have mentioned above). Our documentation and the story line is still as we planned but we used different shots and film editing techniques to avoid the issues, but we couldn't overcome all of them as we ran out of time. We did the best we could to make our media text products a few steps closer to the professional level. If we had been given extra time to improve our media product I would have made sure that we cleared up all the mistakes we made, such as 180 degree rules by retaking certain shots at different angles, adding in a few motivated editing techniques to the scene, and worked more on the contrast in the scene as I wanted this advert to be a classical type. Some shots needed to be added to make it more interesting and the audio needed to be re-done to make this scene reach a professional level.
Combining shots into sequence
Combining sequence of shots is the process of putting together and making them flow by editing them individually. When this is completely successful the scene flows well and looks good. It will also make the transitions look invisible to the viewer.
Combining shot into sequence is very important to the media text, it has a huge effect making the scene look/flow better. Good editing can make the scene have greater effect on the emotion and help the viewer to understand the situation of the scene, for example low lighting (Brightness and contrast) and a lot of shadow can make the actor look negative e.g. bad person, sad, anger, confusing.
For example, this is one of the shots from a very interesting movie that is based on a lot of lighting and shadow.
This is one of the scenes which has a lot sadness and confusion in it. the name of this film is Changeling (2008) - Changeling is a 2008 American drama film.
Editing on each individual shot is able to position the viewer/audience on the scene, for
example, point of view and match on action; when two of these shots has been put together it can easily create a perfect sense of the scene because the audiences /viewer will automatically connect that they are looking through the actor's eyes with out even realising that they have been put into that position from the effects of editing.
Digital film making vs film (&splicing)Splicer, first ever film editing machine. Media text has always improved their techniques and technology to develop further and better editing to make improve scenes. The first ever film was a short film of the street, location( moving images), there was no story and editing involved. The development started to begin around 1898 where the first ever film that had more than 1 shot had been made and the film was called ''Come Along, Do!''. The further development of film editing of the multiple shot and continuity was continued in 1899-1900 at the Brighton school England. Around those days the editing technique was not as easy as now(in the modern days), Back in the 90's a piece of film had been cut and pasted together using the Splicer by threading the scene in the machine with the risk of damaging the original.
Nowadays films has been made by the digital system such as "Avid" and "Final cut pro" this means the risk of damaging the film is very small as it can easily be saved and redone. Comparing this with the Splicer back in 90's film editing is a lot harder to do as you must not make any mistakes which means in the modern days the digital editing is a lot easier.
Transition
Film translation technique is used in film editing techniques and video editing to make the shots combine into one scene and makes it look invisible. The most common translation used is normal cut to the next scene. however there's a reason behind this; usually to do with conveying tone or mood, suggesting passing of time and separating parts of a scene. Other techniques of translation may include dissolve, fade and wipe.
Dissolve is an overlap of image/shot for the duration of the differing images/shot, the use of this technique is to dissolve the shot in the period of time and change it to the next shot.This technique will make the scene look smooth and classic because it moves slowly from one scene to another, in a relaxed rather than rough, jumpy way.
Fade is when one shot is fading into another shot and it sometimes looks very similar to dissolve, this will also make the film look classic but not as smooth as dissolve. An example of when an a character such as an old lady is telling a story and it fades from her face to the scene she is describing and you are taken there with her thoughts. It is more likely to be used for a happy scene;a violent scene would use a quick transition (cut).
Wipe is when one shot replaces another by travelling from one side and completely moves it out of the screen, one of the earliest examples of wipe technique that has been used is in the scene called "Mary Jane's Mishap" made in 1903. It suggests moving time or place and can be used in comedy.
Here ia a fun vedio about transition
Not Another Teen Movie, 2001 American comedy
Continuity
Continuity is one of the important editing techniques which is used to make the scene flow smoothly when each individual shot transitions to another. These techniques therefore are to help the audience to understand the relationship of one shot to the next shot in the scene. There are 5 main rules of technique that have been strictly used in continuity to make the transition of the film make sense and look smoother to the audience/viewer. These are: establishing shots, 180 degree rules, shot -reverse-shot, match on action, motivated editing e.g. eye line match cut.
Establishing shots : establishing shots set up to connect the relationship between the important figure and the object.
In this particular scene (video above) there is a long shot or extreme long shot to show the bigger location, time (e.g. day, night, sunny snow) and to remind the audience/viewer where the scene takes place(e.g. building, sea, city). The editor tends to skip this shot or make it shorter for the scene to move along. You would also be likely to see this shot in the beginning of the film to make the good start clear.
-In the scene there is one of these shots that is done very clearly, at 1:58 - 2:00, it's to show the location where this scene takes place then quickly moves on to the next shot.
180 degree rules : 180 degree rules is a basic guideline to keep the relationship of the continuity and to make it easy for the audience/viewer to understand the situation. This shot is usually used to connect a relationship between a character to another character or object, for example, conversation shot by keeping the camera on one side. This also covers the side of the camera when the character is walking up in the long street/road/inside/ of the building, for example, one of the characters is walking from the left of the screen to the right of the screen, then the camera must strictly keep the character walking in the same direction on the screen. The relationship between the actors stays the same.
If the director broke the 180 degree rules then this particular scene would be very hard to follow for the audience/viewer. In the worst situation it wouldn't make any sense at all because it would make you question how the character had suddenly swapped sides.
-One of the examples, from the media text that I have chosen is the conversation scene at 00:01-1:57 in the very beginning of this video. This conversation scene between father and daughter is perfect to show the editing techniques of the 180 degree rules and the sequence of the continuity.
Shot-reverse-shot : shot reverse shot is when the shot is showing a character looking at other character/s and then the character that the first character was looking at, looks back. As it shows that the characters are facing in the opposite direction it will make the audience assume that they are facing each other. When this techniques is being used it's often mixed with eye line match e.g. the shot is showing that the character is about to look at the other character then the shot changed to a point-of-view shot; in between these two shots often have the eye line match technique. This technique is also a feature of the classical Hollywood style continuity editing techniques.
- One of these examples of this technique in this scene is in the conversation shot between brother and sister at 3:03 - 3:05, when the brother turns around and looks at his sister, it automatically changed to the point of view shot which included the eye line match in between these shots. This would help the audience/viewer to follow what the actor is looking at or which character is looking at the object.
Match cuts on action : match cut on action also known as a graphic match. This technique is a cut between two actions using 2 or more angles and/or directions, distances in the same place and situation, between an object or character. These two shots must perfectly match each other e.g. if the character is walking when the screen shows that the right foot is in the air when changing camera shot, angle or distance, the right foot must still be in the air but slightly lower to show the continuity in the next shot. This technique also helps to establish strong continuity in the action shot between the transition and it's able to show the comparison of the 2 shots. -one of the examples in this scene is when the girl character, who plays the role of the sister, turns around and is about to sit on the bed while having a conversation with her brother at 2:15 - 2:17. When she turns around to sit on the bed then the shot changes to the different angle from when she is sitting on her bed and she slightly moves further into the bed from the edges. On the cut between this shot the continuity is perfectly moving along without struggle or over load. This technique helps this scene to flow better and more smootly while changing the shot to show more information and the location in the scene but still being able show the logic of the action between shots at the same time.
Motivated editing : motivated editing is the reason behind the reaction in each shot. Often the scene will give the viewer/audience a clue to the reaction of the character before showing why the character is having that particular reaction in the scene. You would often see this technique being used in horror films, for example, the girl screaming/crying/looking shocked and this will make the audience want to know and question the film. What is happening to her? Why is she screaming? What did she see? Then the next shot in the scene might show the reason why the character screamed. This technique is being used to make the audience/viewer wonder what is going on and to catch the audiences' attention and make them want to continue watching find out what will happen. This technique shows the relationship of the motivation between two situations in the scene, cause and effect.
- One of the examples, where this technique is used in this scene is when the sound of singing appears and the girl who is playing the main character wonders where it came from; then the scene shows it's coming from the guy who's trying to get her attention. This technique is clearly shown at 4:15 - 4:18 to make the audience follow the emotion and feel like they are in the scene. This works well because it makes it very realistic as the public would react in the same way as the character if it happened in real life.
Identification with main protagonist or other characters
This is the way we describe who is the main character, who is the secondary character and who is extra. Usually the scene will include a secondary character who is needed to be part of the story but the story will focus around the main character or the protagonist.
There are 4 main rules to show which character plays which role, Screen time, close up, point of view shot, and the reaction shot. These shots and techniques will show and are usually used on the main character and the secondary characters to show their reactions, emotions, and other feelings. As they are important reactions, they are needed be on the screen to show the viewer/audience, otherwise the viewer/audience won't be able to follow the scene.
Screen time : screen time is the time that each character is shown in the scene; you will notice that the protagonist will be in the scene a lot which means he/she will be on the screen most of the time. There's also the secondary character that's important as they will be shown quite often in the scene to make people recognise them but the time they are given in the scene is not as much or even half of the scene that the main character has been given; unless they are doing something which is leading to the main character's scene. Secondary characters sometimes are in the scene at the same time as the main character e.g. their family and friends. However, there is one other character who is not important at all; the extra. They can be on the scene at anytime but usually they will be used as background unless they are becoming a secondary character/main character and the extra is just the way to introduce them into the scene.
An example of this is when Janey's dad is the secondary character; he's on the screen sometimes but not that often, Janey and Jake are the main characters; they are on the screen most of the time; the extra is the guy who talks to the pig at 07:42 - 07:45; those extras are very easy to tell as they won't have anything that shows their identity in the film , they just suddenly appear to be in the back ground of the scene to make it more realistic; without those extras, the film will look very unrealistic.
Close up: close up shot or in other word CU, a close up shot is a very close shot of a person or object to show the small detail. There are two types of close up; extreme and medium extreme close ups which is also known as tight shot; as it's name implies this shot is very tight and focuses to show a very small detail, for example ring or eye (there is none in this scene). Medium close up is slightly larger than an extreme or tight shot and they normally emphasize the principal subject but also include any objects around. CU is normally used to show the emotion by focussing on the character's face as the size of this shot is the size of the character's face. -One of the examples of this shot that has been used in the scene is at 06:49 when the first character's having the conversation with the secondary character, while the secondary character has an impressive/surprised look on his face and so the camera slightly zoomed in to show the expression/emotion on his face for the viewer/audience to be able to follow the scene.
Point of viewshot : point of view shot, also known as pov or subjective camera. This shot is able to position the viewer/audience by forcing or introducing them to look through the actor's eyes. This shot is usually positioned between the shot of a character looking at and showing the character's reaction which mean it's often mixed with shot-revers-shot to keep the sequence of the continuity and keep the relationship between these shots so it flows well. The pov or point of view shot technique is one of the foundation film's editing techniques. The pov shot usually comes from one character's eyes but it can be shared by a few character's eyes if they are in close enough range, for example when something happens in a public place, then a crowd of people are looking at it and the camera will show them looking at something and next it will show what they are looking at.
-One of the example in this scene is at 03:07 - 03:09 when the brother is having a conversation with his sister then the brother turned his face and looked down at his sister at knee level; when the shot changes to show his sister and this makes the viewer/audience feel like they are looking through the character's eyes. This technique keeps us focussing on the scene, it makes it easy to follow, this part of the scene can be done by a long shot but it wouldn't work as well as this technique.
Reaction shot : a reaction shot is usually use to show emotion of the character using a close up shot and zooming in their face. The effect of close up shot can show the emotion better then any other shot. Reaction shot is usually a cut away from the main part of the story to show the reaction of the character. This will also advance the story as this technique could make the story even more emotional. Reaction shot is often used in drama scenes and comedy films as the action of the character is dramatic, it also can provide the physical clues to the viewer/audience.
-One of the examples of this technique that has been used in this scene is at 07:17
this shows the character's feelings and emotions using close up into the character's face.This will provide the viewers/audiences with the feeling that the characters getting, E.g. the character is challenging, confident or looking unhappy (in the scene because someone says something offensive about his son).
Shot variation: shot variation means using different variety shots between filming. This includes long shots(LS), showing all the information on the shot e.g. if there is a person in this shot you would be able to see the full body; one of the examples in this scene is at 04:12, when the character is painting in the fields.
Medium shot(MS), medium shot is a shot that has a medium range e.g. if there is a person in this shot you would be able to see half of the body. This shot normally is used to focus on something, one of the examples in this scene is at 00:07 when the character's talking to her daughter.
Close-up(CU) is a shot that zooms in to the object, normally used to show the smaller detail of the expression e.g. reaction and Emotion of a person. This is a powerful shot as the object fills up the screen and it can bring small details and focusses on the actor's emotion, one of the examples in this scene is at 06:50 when the character is talking to his friend and shows the expression of surprise.
Extreme long shot(EXL) is normally used to show the furthest location, normally used as establishing shots, one of the examples of this shot is at 01:59 when the camera is showing the house(location).
This also includes the camera angle e.g. eyes level(looking at the same level as your eye , straight), low angle (looking up high, this can make the people look bigger) and oblique/canted angles, (the camera frame is not angled with the floor/ground; the camera is normally turning to the left or right about 25-30 degrees. The bird's eye view is the extreme version of close up or in other words an extreme close up e.g. lips or eye. High angle is looking down from the higher point to the lower point. This also includes the camera angle e.g. movement pan, tilts, dolly shot, hand held shot, crane shot, zoom lens and the aerial shot.
Montage : Montage is a technique that is used to edit into sequences to condense space, time and other information, for example when there is the scene where the character can' t go to sleep he's laying in bed from night till daylight, while there is an establishing shot showing from night time till the sun's coming up and it usually takes no longer than 5 seconds.
Providing and withholding information :Providing and withholding information is when you try to make the narrative dramatic, This can be done by taking some information away or giving the audiences more information. One of the examples of giving more information is if the group of people going to rob the bank then the scene shows that they are planning to rob the bank first. One of the examples of taking the information away is the money in the bank just disappeared and you have to follow the story to find out who took the money. This technique makes the audiences keen to know more. One of the examples of putting more information into the film is that the audeinces will question, ''will the bank robbery go well and what will they do?''
Parallel editing/cross-cutting: parallel editing/cross-cutting is a technique that's used for showing two things that are happening simultaneously in different locations and still makes it easy for the audience to follow. One of the examples of this technique is 1 part of the film I have seen called Friend with Benefit, (break up scene).
Parallel editing/cross-cutting technique, Friend with benefits - 2011 (break up scene)
One of the very interesting cross-cutting editing technique that has been used.
Editing rhythm: Editing rhythm is the technique that the editor used to keep the pace of the film to match the action that is going on in the next shot. This is to support the action in the film, forexample slow cut/pace edit has a calm feeling and fast cut/pace edit has a negative feeling in it.
Construction of the'time' and 'space' of the story, both diegetically and implied: This scene is one of the sarcastic comedy scenes, however it also includs some realism in it. This scene is about one popular boy that made a deal with his friend that he can get this girl to be the prom queen. As the girl has a stereotype as a "nerd" (glasses and uncool), he tries on his bet and at the end of the day the two characters fall in love and end with a happy ending. The part I chose to analyse is one of the parts that uses a lot of different techniques including time and space. This part of the scene starts off with the conversation between a father and daughter about something important in her life at this time and by the sound of it, it's after dinner. This is the right time to make the film's narrative as it looks very realistic because in real life a family would have the day's discussion at dinner time. The next scene is the scene about the boy that she was talking about to her dad; at the similar time (night time) while the teenage boy character's asking his sister for a favour, (to ask her to help him to get in to this girl). Next there is a very clever shot, while the boy's sister explains to him what he should do, there is a scene of him doing what she told him too while there is a voice over of her talking. Then, to remind the audience about the deal there is a scene about the deal with his friend(jake's friends) at the sunny BBQ party which helps construction of time in the scene.
Space are therefore level out time given to to character to be on the screen, to make sure that each charecter are not given to much time out because people will forget them. This includ to the lay out of the story which it mush focus or every charater that are in the maint path of thestory.
cutting to soundtrack: cutting to sound track is when the shot cuts to another shot and the music comes up as the soundtrack, ( the editing is determined by the sound track that is used); mostly this technique is used in music videos or musical films e.g. when the music starts playing, the action must match the music e.g. drum hit, keyboard key hit. The sound has to be played at the same time as the action. This technique is not just for music videos, this also includes for example, the steps on a rack floor in horror films/ the hitting in the action movies.
-One of the examples in this scene is at 07:21 , when the character catches the rugby ball that has been thrown over to him; there is a sound track and this makes the scene look more exciting and makes the audience able to follow the scene easily.
One of the examples is in the music video, Bloodhound Gang - The Bad Touch
Multiple points of view: multiple points of view are shots which show that the character's looking at the object; there are mainly 2 types, which is the point of view shot (POV) that I have explained above and the over shoulder shot(OS)/ (OTS) or third person shot. An over shoulder shot is when the camera is pointing slightly behind the shoulder facing the object that the character is looking at. This shot is often used in the discussion scene inorder to make the audience pay more attention to the conversation than the action. - One of the examples of this technique in this scene is at 01:27, when the character that plays the role of a father having a discussion with his daughter; this is to make the audience pay more attention to the discussion and pay less attention to the action, this would help the audience/viewer to know what is going on within the discussion.
Cutaway : cutaway shot is the interruption by a completely different action that could be related to the scene; when this technique is used it usually cuts back to the main path of the story but not always. This technique is often used in the dramatic scene to show a different path of action that has been separate from the main story line and this shot that has been cut away could matter further in the scene. This technique can also replace the main action for any parts that are unwanted in the main story line.
Jump-cut : jump-cut is a cut technique used in film editing in slightly different angles; this technique also gives the effect that makes the scene look like it jumps forward in time, meaning it shortens the parts that are not interesting in the scene using a single shot to move the audience ahead.
Im apology's i couldn't finish it in time as there is a technical problem.
hoever i posted the most that i have done , please let me have an extra time
evidence
Then we have to tranfer our files from the memories stick, SD card etc into MacHD so when we are using Adobe Premiere Pro CS6 it's able to find/access your footages/files. 
To get to to Movies foder you have to follow the path on the left hand side abouve the CAM_SD's foder.
Then created a foder and name it whatever you would remember as your project. Next you go in that foder and past the files that you did the private coppies from the CAM_SD foder (first it will came up with AVCHD) and rename it what ever you want but in my case I used the date.
After you did this you can come back with the new footage that haven't been restored in different day or go through different SD card or memories stick. Then do the same step by step then remane it in what ever you and your team would remember (I used date).
Video editing program Adobe Premiere Pro CS6
To import the footage, on the bottom left on the conner if the the Premiere Pro's progame page space was a project area which call the 'sequean 01' and also areas call 'bins'. Doubble clicks on the areas will took you to the document then you have to find your files, click on it then click 'import'or you can do it the more formal way which is click ''File'' on the top bar of the program then click 'import'.
