The purpose of music video

The purpose of music video 

Music video that we now know as today have a very starts in the history as a clip play along with music e.g. 1941 when the Panoram Soundie play a short clip video along with the music. However the music starts to become more popular at 1975 when Bohemain rhapsody, a ground breaking video release by Queen, the video is consider as the first to used advance effect. At first music video come out for the recognition of the artist/band or even video that related with the lyric. However now a day when social network, YouTube and other video website become available, music video has become more for marketing process and way to promotes the band and artist. 

Source : (http://en.wikipedia.org/wiki/Music_video)

Many artist are often promote themselves in their music video and sometimes it's also include the directer names in the form of credit or front in the music video, for certain music they even includes their name in the lyric, you often hear this in one of the artist that know as Eminem Slim shady, there for he's usually rap about himself in his record, this mean if people is singing his song his name will be mention. There many style in promoting the artist in the music video for example having the artist acting as a protagonist in the scene (Ed Sheeran - thinking out loud) or only showing the artist playing musical environment and sing in the scene (Queen -don't stop me now). Other then video some artist/band used animation as their music video (Imagine dragon-Monster,Warrior), this means they can be well known as this type of music video.  Music video sometime promoting the directer of the music video, there fore name recognition in the industry, this is another method the push someone who take control of the whole scene in music video further. 

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Many artist/band will market differently, this is mainly depending on the budget they have. Major label artist/band like One Direction will have bigger budget to promotes themselves in the wilder range of marketing technique to catch audiences attention e.g. promoting it on TV adverts, advert on different YouTube Chanel, Bill board or other range of high cost promotion. However for independent artist/band will have the go for a very low cost way of promotion such as making their own Facebook page, up load video in their YouTube channels or making their own website. You will likely to see more independent artist/band in free promotion way/site when major label artist/band will promote themselves in higher range of audience which also mean the cost is higher. The music video is also important as if the music video are great (likely to used more budget, location, probs and costume) to make it more interesting, this also mean the music video will be done by professional . When coming to independent artist/band such as "Strange Tail" it's the opposite, low budget make and maybe asking someone they know to make it for them.  Some people are a self promotion artist, Justin Bieber were one of them until he become famous.

(Source: http://en.wikipedia.org/wiki/Justin_Bieber)

When it comes to independent band or music artist, they usually have their own website or promoted themselves through social media like twitter, Facebook etc. They also usually used such free promoting website like YouTube to pro mote their song, below there is an example of the independent band using Facebook and YouTube to promote their own song.

You would see many main stream "pop" artist in the TV channel like Kiss, 4 music, the hit etc, again as it's have a larger budget to promote themselves to the audiences.
Most of these channel also have their own website
Kiss- http://www.kissfmuk.com/
The hit- http://www.thehitsradio.com/

Sometimes music video are made to delivered certain massage through their music video along with the song instead of only commercial themselves. In media industry this know as art and statement through video. These type of music video are made to influence certain event, usually when it becoming more extreme in the society. One of the example is Toy Soldier by Eminem, the music video is the calm the violent between rapper community.

Extension of income when coming to music video come from the royalties payment for the exchange to used their product, for example if a movies wanted to used a song from certain artist they will have to pay royalties payment, further they can also receive royalties payment from the radio. As if the artist decided to make music video they could earn more from music channel like VIVA. 

The record labels income is a digital marketing, a good example for this is iTunes; for every download the artist/band will get percentages from the company.Napster and  iTunes  give artist 9% of each individual song that are downloaded, when putting it in percentages the artist/band will need to sell 12,399 per mouths to get the same salary for those who work for minimum wage. However for the average high end royalties death the musician get about 10 percent, it can be worse, some low-end royalties deal can pay a lot less.

(Source :http://www.investinganswers.com/personal-finance/rich-famous/who-really-profits-your-itunes-downloads-3818)

The media outlet is the way the artist or company allow the audiences to access certain material in the media industry. When coming to music this also include radio, TV, CD/DVD(album), YouTube, other video channel and the individual website.
The media outlets are growing bigger every day which also not a great thing of independent artist/band because they will become harder to find on low cost self promotion e.g. YouTube, Internet,or social network like Tumblr, twitter or Facebook. this may not be as large as promoting it on TV music channel but the advantages of this is the fact that it's free, this meant you wont need to worry about the outcome; whether it's will effective or not. On another hand, high cost advertising, you will need to think to do a lot of  research and choice you going to put your product on and make sure that it will be as effective and the price you pay.

   

Synergy is when certain production company used subsidiary to the their products through license deal. For example t-shirt company wanted to have One direction picture in their production, they will pay for license and deal such as you can make 1 million t-shirt if you pay us 1 million dollar and the same with Psy (only famous on Gangnam style video), poster, toy are still often on sell in small market. Synergy gives both the investor company of license and the artist/band will get benefit. The company will make a lot of money by selling their production when it's still in trend. On another hand if people wear band t-shirt it's will also promotes to band (almost like a walking billboard) that pay you to have your production.

Conclusion
Music have been around for a very long time, however the music video only start to develop in the 1970 when the music video release to replace the live performance in the stage. Further more it's start to develop more into a story narrative of that match each song. So music video is one of the entertainment existed so I think it will carry on being popular, just that it may come in different form texture or narrative. The reason why I believe music video is so popular is because the fan of certain artist/band going to feel the connection with the artist it make them feel the artist/band performing for them.In these day music video are easier to access because internet provided a very wide range to access many thing these day example YouTube, Daily Motion or social network like Facebook, Tumblr or Twitter. Further more the developing are still going, just like techniques in movies, it will never goes off fashion.